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Services.

Dynamic
Business Plan

We predict income and future costs based on customer lifetime value split into average income and retention parts across quarters. The plan includes operational, tax, and any other business expenses.

The complete plan of income and costs allow clients’ to examine several future scenarios with favorable ROI

Predictive Analytics
Models

We develop and implement models such as customer lifetime value, risky customer behavior, identification of VIP customers, churn, next best offer, products ranking, or any other business needs.

We examine several relevant algorithms to find the best performance.

We also work with validation and accuracy tests for existing models, in case you are already using one.

CRM Customers Segmentation

We develop a dedicated customer-level segmentation by matching the optimal retention plan in order to maximize customer lifetime value. The code is written from scratch, making it flexible to any updates of dimensions and rules. We can assist with ongoing monitoring and A/B testing of the final product to identify the best bonus plan for each segment.

Games Engine
and Economy

We develop a mathematical model of online games using theoretical probability and coded simulations to ensure an engaging user experience

• Time/activity periods to pass each game level

• Bonus round frequency

• When to give a free ticket

• Payout, volatility, and prizes structures of casino games

Anomaly
Detection

We use machine learning identification of events as well as observations that deviate from normal behavior to detect anomalies. Anomalous data can indicate critical incidents, such as a technical glitch or change in customer behavior.

 

We can help set up alerts of abnormal behavior to be checked daily, hourly and even real-time.

Ad hoc analysis
and Reporting

We can conduct monitoring of main KPIs that influence company performance on monthly, weekly, and daily resolutions. The reports can be delivered using Microsoft Excel or Power BI.

Automation of
manual processes

Through our automation of manual processes, we can save employees from menial work, and prevent human mistakes with

build-in automation.

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Special for Online 
Casino and Sportbook

  • Bonus seeker detection

  • Compulsive gamblers identification for responsible gaming needs and money laundering

  • Brand ranking for affiliates to optimize ROI

  • Bad luck experience identification

  • Casino games scoring     

  • LinkedIn
  • YouTube
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